Comparison Oedipus The King And King Lear Essays - King Lear, Films

Comparison: Oedipus The King And King Lear Comparative Essay Oedipus the King and King Lear The Theme of Blindness March 22, 2000 BJ Wheatley In Sophocles and Shakespearean terms, blindness means a completely different thing. Blindness can normally be defined as the inability of the eye to see, but according to both plays; blindness is not always a physical quality, but a mental flaw some people possess. Out of both plays, Shakespeare's King Lear has the most dominant theme of blindness. King Lear, Gloucester, and Albany are three prime examples Shakespeare incorporates this theme into. Oedipus is the only one that shows blindness is Sophocles play. Each of these characters blindness was the primary cause of the bad decisions they made; decisions which all of them would eventually come to regret. The blindest one of all would be King Lear. It is because of Lear's high position in society as king, he was supposed to be able to distinguish between the good and evil; unfortunate for Lear his lack of insight prevented him to do so. The first act of blindness from Lear came at the begging of the play. First, his two eldest daughters deceived him, then he was unable to see the true love Cordelia's felt for him, and as a result, he banished her from the kingdom with the following words: For we Have no such daughter. Nor shall ever see That face of her again. Therefore be gone Without our grace, our love, our benison.? (Act I, Sc I, Ln 265-267) Kent, one of Lear's loyal followers was also banished because of Lear's blindness. Kent was able to see Cordelia's true love for her father, and tried to protect her from her blind father's irrational behavior. After Kent was banished, he created disguise for himself and was hired as Lear's servant. Lear's inability to determine his servants true identity proved once again how blind Lear was. As the play progressed, Lear' eyesight reached close to perfect vision. He soon realized how wicked his two eldest daughters really were after they locked him out of a castle during a tremendous storm. More importantly, Lear saw through Cordelia's lack of flattering and realized that her love for him was so great that she could not express it with words. Lear's blindness unfortunately ended up costing the life of Cordelia and his own. Another example of a character that suffered from an awful cause of blindness is Gloucester. Gloucester's blindness denied him of the ability to see the goodness of Edgar and the evil in Edmund. Although Edgar was the good and loving son, Gloucester all but disowned him. He wanted to kill the son the later would save his life. Gloucester's blindness began when Edmund convinced him by the means of a forged letter that Edgar was plotting to kill him. Gloucester's lack of sight caused him to believe Edmund was good son and prevented him from pondering the idea of Edmund after his earldom. Near the end of the play, Gloucester finally regained his sight and realized that Edgar saved his life disguised as poor Tom and loved him all along. He realized Edmund planned to take over the earldom and was the evil son of the two. It is Ironic when Gloucester says: ?I stumbled when I saw? (Act IV, Sc I, Ln 20-21) His inability to see the realities of his sons occurred when he had his physical sight but was mentally blind; but his ability to see the true nature of his sons occurred after having his eyes plucked out by the Duke of Cornwall. Albany was another character suffering from the classic case of blindness, but luckily, for him her survived the battle. Albany's case of blindness was purely a result of love he had for Goneril. Although he disapproved of her actions, he would only mildly argue his case. When Goneril forced Lear to reduce his army so that he could stay in the castle Albany protested: ?I cannot be so partial, Goneril, To the great love I bear you-? (Act I, Sc IV, Ln 309-310) Albany's deep devotion to Goneril blinded him from the evil she possessed. His inability to realize how greedy and mean Goneril was after she flattered Lear with lies and then kicked him out of their home shows

Lit. in the Renaissance essays

Lit. in the Renaissance essays When we look at Renaissance writers in this period, we find their sensitivity to the risk of anachronism far more developed. Petrarch who was the first to formulate the risk with authority and supplied it with the metaphor that his successors would echo. Later in Petrarchs life emperor Charles IV asked him a query concerning the authenticity of two letters purportedly written by Julius Caesar and Nero. Petrarch responded with a furious jeremiad exposing the fraudulence of the two fakes by means of stylistic and historical analysis. The Book of the Courtier at a glace is kind of anachronism that is universal in complex societies. All of us wear and make and build and write, our rituals and styles and folkways, are condemned to anachronism insofar as they and we endure into an estranging future. The things that survive are dated and in the negative implications of that term lays the potentiality for pathos. The drifting of the written word has been a theme of western thought form Plato to Derrida. If culture continues this drifting within certain limits, it will serve as a institutionalize period of writing. If literary texts like buildings and objects are dated, then we can ask whether and how a text deals with its own period. Saul Morson writes a text or genre will be vulnerable to parody ... to the extent that it ignores or claims to transcend its own originating context; parody is most readily invited by an utterance that claims Tran historical authority. This text somehow acknowledges its historicity self-consciously would seem better fitted to survive its potential estrangement that a text that represses history. Writers tend to displace the threat of becoming vestigial to their characters, thus attempting to affirm their control and manifest their awareness. To recognize writers drama of the survivor is to invest ones work with a little more plasticity. To ...

Technology and Nursing Practice Essay Example | Topics and Well Written Essays - 2000 words

Technology and Nursing Practice - Essay Example ern definitions of nursing define it as a science and an art that focuses on promoting quality of life as defined by persons and families, throughout their life experiences from birth to care at the end of life (Wikipedia, 2006). As technology is playing a major role in all emerging fields, nursing is also growing in terms of technology. It is quite evident that the use of computer and information technologies in the health care increase at a faster rate and this is in turn going to improve the nursing practice and patient education. These technologies have also entered the teaching practices of Nursing. Modern teaching approaches with new technology-based teaching and learning assignments will increase student attainment, including retention, motivation, and class participation; improve learning and significant thinking, provide instructional reliability, and augment clinical education. Moreover, it will create nursing curricula which links people and information resources into a web of learners’ community, communication, and group association as the nursing student engages in their journey from a student to a trainee practitioner. One of the primary role of the nurse as a health care provider has be en one of patient educator. Hence nurse professionals and nurse educators require to look at how the nursing profession can use the potential of the Internet to revamp patient education and transform nursing practice. One of the technologies used is the Knowledge Management System (KMS). Knowledge management is the unambiguous and systematic organization of fundamental knowledge and its related processes. It necessitates turning personal knowledge into knowledge for learners-at-large through the organization of information across guidelines. Generally, managing knowledge focuses on two basic intentions: enabling knowledge distribution and using knowledge to generate society. Specific knowledge management activities that have been employed within the business model

Security in Educational Institutions Case Study Example | Topics and Well Written Essays - 500 words

Security in Educational Institutions - Case Study Example 2. The problems: This disaster can be attributed to the runaway gun culture prevailing in the nation owing to easy access to highly powered weapons as well as a deep culture of violence through music, film and video games, according to Q&A: US campus killings, BBC News published on April, 17, 2007. (Unknown, BBC News, 2007) This case can primarily be qualified as an excuse for political survival and some of the most lethal loopholes in gun control created by Republican-controlled Congress. These loopholes are inaccessibility of the state and local police forces from getting information about illegal gun sales due to gun lobby as well as the disdain of the security forces for abiding to the sale of firearms to people on federal watch lists of terrorism suspects. 3. The solution: The immediate question in this case arises is whether putting the campus on a full lockdown earlier could have saved the 30 people killed in the second shootout. However, considering the bigger picture, various solutions could be considered like the state legislatures passing gun control bills, dropping the liberalization bills or rising the legal age of possession of guns to 21 along with having a complete background check of the buyer prior to sales.

Financial Plan Assignment Example | Topics and Well Written Essays - 1250 words

Financial Plan - Assignment Example Depreciation of truck is at 10% straight line method 2.50 vending machines were purchased 3. The selling price and the purchase prices do not change over the five years 4. On the third year we replaced 10 vending machines that were vandalized 5. The purchase price for meals, snacks and drinks are 4$, 0.75$ and 0.75$ respectively 6. The selling price for meals, snacks and drinks are 5$, 1$ and 1$ respectively 7. After every 6 months we increased purchases by half of the previous period up to the third year. For the fourth year and fifth year, the purchases were 400 units, 2000 units and 2000 units per month for meals, snacks and drinks respectively. 8. On the beginning of the fourth year were acquired a new truck for delivery. It is to be depreciated at 10% straight line method. A detailed description on how to plan the startup requirements I conducted an analysis of the places to start the business. This are places where people require fast foods and drinks. I located ten sites and f or each site five vendor machines are to be placed. The starting capital of the business is 300k, 100 from the team and 200 from outsiders. This amount is to be distributed equally among assets, labor, and maintenances among other expenses. Vending machine being the most important asset is the first to be purchased. A vendor machine cost 200 and purchases for fifty machines were made and distributed at each location. Products provide are; meals, drinks and snacks at each vendor. As I begin, drinks are bought at four dollars and sold at five dollars realizing a profit of a dollar per drink. Meals are bought at .75 and sold at a dollar similarly to snacks realizing a profit of a .25 dollar per meal and snack. The units per the product served rise at a half percent in semiannual basis during the five year period. After every 6 months we increased purchases by half of the previous period up to the third year. For the fourth year and fifth year, the purchases were 400 units, 2000 units a nd 2000 units per month for meals, snacks and drinks respectively. This help account for business growth and development of the business. At the starting periods many variable assets are inclusive thus the reason of lower starting stock, as progress is made profits are realized within the period thus on the third year we replaced 10 vending machines that were vandalized. CASHFLOW STATEMENT YR 1 Sources of fund Equity 100 Investors 200 Capital available 300 Sales 2205 Reserves 180 Expenditures Vending machines 100 Truck 10 CCTV cameras 10 Purchases 1725 Balance sheet after year 5 NON-CURRENT ASSETS Vending machine (50 units) 100 Truck (2 units) 20 Less depreciation 7 13 CCTV for security (50 units) 10 CURRENT ASSETS Bank Cash Stock 45 FINANCED BY Equity 100 Investors 200 Net profit 2901.063 Break analysis chart At the breakeven point revenue=expenditure References Williams Jade (2008). Finance and accounting. Stanford publishers, Canada Hilliard, V. E. (2007). Financial accounting 8t h edition. Oxford

Methods Of Waste Management And Recycling Environmental Sciences Essay

Methods Of Waste Management And Recycling Environmental Sciences Essay Waste management means collecting, transporting, processing, recycling and monitoring of the waste materials. The term waste management generally relates to those materials which are produced by human activity and is usually undertaken to reduce the effect of these activities on their health and environment. Waste management is also useful to recover useful resources from the waste. Waste management involves all solid, liquid and gaseous or radioactive substances which are managed with different methods and expertise is required for each of them. Waste management practices are different for different countries of the world be it developed or developing nations. The management is different for urban and rural areas, for residential and industrial waste producers. Management of residential and institutional waste in cities and metros is done by the local government authorities or what we call as Municipal Corporation, while management of non-hazardous commercial and industrial waste is done by the generator of such waste. Solid waste Management Plasma gasification Plasma is a highly ionized or electrically charged gas. An example in nature is lightning, capable of producing temperatures exceeding 12,600  Ã‚ °F (6,980  Ã‚ °C). A gasifier vessel utilizes proprietary plasma torches operating at +10,000  Ã‚ °F (5,540  Ã‚ °C) (the surface temperature of the Sun) in order to create a gasification zone of up to 3,000  Ã‚ °F (1,650  Ã‚ °C) to convert solid or liquid wastes into a sun gas. When municipal solid waste is subjected to this intense heat within the vessel, the wastes molecular bonds break down into elemental components. The process results in elemental destruction of waste and hazardous materials According to the U.S. Environmental Protection Agency, the U.S. generated 250 million tons of waste in 2008 alone, and this number continues to rise. About 54% of this trash (135,000,000  short tons (122,000,000 t)) ends up in landfills and is consuming land at a rate of nearly 3,500  acres (1,400 ha) per year. In fact, landfilling is currently the number one method of waste disposal in the US. Some states no longer have capacity at permitted landfills and export their waste to other states. Plasma gasification offers states new opportunities for waste disposal, and more importantly for renewable power generation in an environmentally sustainable manner. Landfill Disposing of waste in a landfill involves burying the waste, and this remains a common practice in most countries. Landfills were often established in abandoned or unused quarries, mining voids or borrow pits. A properly designed and well-managed landfill can be a hygienic and relatively inexpensive method of disposing of waste materials. Older, poorly designed or poorly managed landfills can create a number of adverse environmental impacts such as wind-blown litter, attraction of vermin, and generation of liquid leach ate. Another common byproduct of landfills is gas (mostly composed of methane and carbon dioxide), which is produced as organic waste breaks down anaerobic ally. This gas can create odour problems, kill surface vegetation, and is a greenhouse gas. Design characteristics of a modern landfill include methods to contain leachate such as clay or plastic lining material. Deposited waste is normally compacted to increase its density and stability, and covered to prevent attr acting vermin (such as mice or rats). Many landfills also have landfill gas extraction systems installed to extract the landfill gas. Gas is pumped out of the landfill using perforated pipes and flared off or burnt in a gas engine to generate electricity. Water Treatment Water treatment means all those processes which are used to make water acceptable for a desired end-use. These include use of water for drinking, medical, industrial processes and many other uses. The goal of all such water treatment is to remove the contaminants present in the water or reduce the concentration of contaminants so that the water becomes fit for consumption. One meaning to it is returning water to its natural environment without adversely impacting the ecology. The processes for treating water for drinking purpose can be solids separation by using physical processes such as settling and filtration, and chemical processes such as disinfection and coagulation and Biological processes if required. In general the process includes: Pre-chlorination for algae control and arresting any biological growth Aeration along with pre-chlorination for removal of dissolved iron and manganese Coagulation for flocculation Coagulant aids, also known as polyelectrolyte to improve coagulation and for thicker floc formation Sedimentation for solids separation, that is, removal of suspended solids trapped in the floc Filtration removing particles from water Desalination Process of removing salt from the water Disinfection for killing bacteria. There is no unique solution for any type of water. Also, it is difficult to standardize the solution in the form of processes for water from different sources. Treatability studies for each source of water in different seasons need to be carried out to arrive at most appropriate processes. Sewage treatment is the process which removes the majority of the contamination from wastewater or sewage and produces both a liquid effluent suitable for disposal to the natural environment. To be effective, sewage must be conveyed to a treatment plant by appropriate pipes and infrastructure and the process itself must be subject to regulation and controls. E-waste management Electronic waste is defined as all the secondary computers, entertainment devices, mobile phones, all other items like television, refrigerators, whether they are sold or donated or discarded by their original owners or users. In simple terms all those items mentioned above which are either dumped or disposed or discarded by their buyers rather than recycling and reusing them is called E-Waste. A major portion of this waste is generated through products like personal computers, laptops etc. According to recent estimates about 50 million tons of E-waste is produced each year around the globe. The USA alone discards 30 million computers each year and nearly 100 million phones are discarded in Europe each year. The reasons for these huge figures are that there are the rapid changes in technology, low cost of the product initially which encourages people to buy new instead of repairing and reusing and also the cost of modifying the features is much more than the original cost. Moreover t he electronic goods today are made in such a way that they follow something called as planned obsolescence which means they get obsolete with the passage of time. Electronic waste processing first involves dismantling the equipment or the electronic item into various parts i.e. metal frames, circuit boards, power supplies, plastics etc. and this is often done manually. The advantage of this process is that humans have the ability to recognize and save those parts which are working and are repairable which includes chips, RAM, transistors etc. The disadvantage of this process is that the labour might often be expensive in those countries which have high health and safety standards. An alternative to this is called bulk system; wherein a hopper conveys material meant for shredding into a very sophisticated mechanical separator which has screening and grinding machines to separate the constituents of metal and plastic fractions. These plastic fractions are then sold to plastics recycle rs or smelters. Emissions are caught by the scrubbers and screens. To separate glass, plastic, harmful and unharmful metals; magnets and eddy currents are used. Copper, gold silver, tin etc. valuable metals are sold to smelters for recycling purpose. Hazardous smoke and gases are captured, and then treated to remove the environmental threat. An ideal electronic waste recycling plant is one which combines dismantling for recovery of its components with increased cost-effectiveness of processing of bulk electronic waste. Reuse is an alternative option to recycling because it extends the life of the device. Recycling Reduce, Reuse, Recycle are known as the 3R of the waste hierarchy. Recycling involves processing used materials into new products to prevent waste of potentially useful materials, reduce the consumption of fresh raw materials, reduce energy usage, reduce air pollution and water pollution by reducing the need for conventional waste disposal, and lower greenhouse gas emissions as compared to virgin production Recycling is a key component of modern waste reduction and is the third component of Recyclable materials include many kinds of glass, paper, metal, plastic, textiles, and electronics. Although similar in effect, the composting or other reuse of biodegradable waste such as food or garden waste is not typically considered recycling. Materials to be recycled are either brought to a collection center or picked up from the curbside, then sorted, cleaned, and reprocessed into new materials bound for manufacturing. Recycling Saves money, energy, trees the planet Earth. In a strict sense, recycling of a material would produce a fresh supply of the same material-for example; used office paper would be converted into new office paper, or used foamed polystyrene into new polystyrene. However, this is often difficult or too expensive (compared with producing the same product from raw materials or other sources), so recycling of many products or materials involve their reuse in producing different materials (e.g., paperboard) instead. Another form of recycling is the salvage of certain materials from complex products, either due to their intrinsic value (e.g., lead from car batteries, or gold from computer components), or due to their hazardous nature. Critics dispute the net economic and environmental benefits of recycling over its costs, and suggest that proponents of recycling often make matters worse and suffer from confirmation bias. Specifically, critics argue that the costs and energy used in collection and transportation detract from (and outweig h) the costs and energy saved in the production process; also that the jobs produced by the recycling industry can be a poor trade for the jobs lost in logging, mining, and other industries associated with virgin production; and that materials such as paper pulp can only be recycled a few times before material degradation prevents further recycling. Proponents of recycling dispute each of these claims, and the validity of arguments from both sides has led to enduring controversy Recent developments: Jamshedpur Utilities Services Company (Jusco), which is a fully owned subsidiary of Tata Steel, recently bagged the Municipal Solid Waste management contract for Mysore city from the Mysore City Corporation and Municipal Solid Waste (MSW) management contract under the Kolkata metropolitan area for six municipalities. Under the project Jusco will construct 5transfer stations and 6 compost plants in the municipalities of Champdani, Baidyabati, Serampore, Rishra, Konnagar and Uttarapara-Kotrung which fall under Kolkata Metropolitan Development Authority (KMDA). The Rs 39 crore projects will be funded by Japan International Cooperation Agency (JICA). Jusco offers integrated solutions to municipal waste management which comprises of waste transfer, transfer station management, composting, engineered structured landfills, integrated waste recycling and reclamation, recycling of municipal and specialized wastes, etc. The utilities major also bagged the TPM Excellence A ward -2008 instituted by the Japan Institute of Plant Maintenance (JIPM) and has several other national and international awards like National Urban Water Awards (NUWA) in the citizen services governance category for 2009.

The News Essay -- Personal Narrative News Television Media Papers

The News Watching the news on television has always been a wearisome chore for me. There is constant competition for my attention between the presentation of the news and the actual facts reported. At times, I question the accuracy of the news presented. I don't believe the reporters purposely broadcast stories which are untrue - but I believe some stories are either reported before getting all the information, which could result in a false story, or are slanted towards a certain major corporation or political candidate, and I mistrust the motive of the network. In addition, I feel television news has become concerned with being entertaining. In my opinion, the news is not the forum for entertainment. A news show is intended for providing information that at most may affect the viewer, or in the least provide informative facts. We do not need to coincide this with entertainment. On January 14, 1997, I watched Channel 7's 5:00 pm ABC Eyewitness News Local Broadcasting with Diane Burtone and Al an Krashesky. For 30 minutes I was charmed by these two suave, sophisticated acting, professional looking, young news reporters. This politically correct, racially balanced Caucasian male and African-American female duo teamed up to present the local news. The news started out immediately with the first story about a woman who was found dead in her burned down house. What appeared to have been an "open and shut case" turned into a mystery. Evidenced surfaced that indicated this woman may have been killed before the house was set on fire. While this story was being reported, shots of the fireman rifling through the debris was shown as a background to a near full screen picture of the deceased woman with the words "home torched" across t... ...t the news it is because I do not like being emotionally forced, and I feel this news cast tried to force me into feeling a certain way - remorse for the deceased woman, warm for the "person I should know", cozy at the end of the broadcast with three happy stories shoved down my throat. That is why I prefer to read my news. I just want the facts, not the decoration. And I don't need a laugh track to tell me when to laugh, or a deceased woman's picture flashed across the screen when I should be sad. Reading the news seems to be more professional, less social, and more informative. When I watch the news I find myself watching the reporters, paying less attention to the actual news. The forced camaraderie between the reporters overpowers the news. Besides, if I want to be entertained during the news, I can always watch reruns of Ted Baxter doing the Minneapolis news.

Community and Population Health Essay

Introduction I currently reside in Denver County, Colorado. I have chosen to assess and analyze this community for this assignment. Denver, Colorado is located east of the Eastern Foothills of the Rocky Mountains. Denver County is centrally located within the city of Denver, Colorado and includes the Denver International Airport located north-east of the city. The elevation of this county is 5,277 feet and therefore is nicknamed the â€Å"Mile-High City†. Denver County contains 154.9 square miles of land with a large amount of parks and rivers, of which 1.4 miles is water. (City and County of Denver, 2011). Population Economic Status According to the 2010 census, Denver County has a population of 600,158 people with a median age of 33.7 years old (U.S. Census Bureau, 2010a). Denver County’s population is approximately 50% male and 50% female (U.S. Census Bureau, 2010a). The ethnicity of Denver County is predominately White (52.2%), with Hispanic (31.8%) and Black (9.8%) ethnic groups comprising the next largest population groups (U.S. Census Bureau, 2010a). The median household income in Denver County from 2008-2012 was is $49,091; compared to $58,244 for the entire state of Colorado (U.S. Census Bureau, 2010b). From2008-2012, 18.9% of households were at or below poverty; compared to an average of 12.9% for the entire state of Colorado (U.S. Census Bureau, 2010b). The average reported unemployment rate for persons ages 16 + in Denver County was 8.6% (with a +/- 0.4% margin of error) (U.S. Census Bureau, 2010a). Denver County has a high percentage of educated workforce. In 2008-2012, 36.7% of the population age 25 + had obtained their Bachelor’s Degree, or a higher level of education; compared 28.5% for the entire US (U.S. Census  Bureau, 2010b). Although Denver County has a large percentage of educated residents, it also has a high number of homeless residents. In a survey taken in January 2013, an estimated 11,167 people were homeless in Denver (including employed homeless) (Metro Denver Homeless Initiative, 2013). Of those individuals, 43% were women and 62% were adults with children (Metro Denver Homeless Initiative, 2013). The birth rate in Denver County in 2012 was 9,236 (Colorado Department of Public Health and Environment, 2012). This was average compared to the previous two years – in 2011 there were 9,431 births compared to 2010 where there were 9,584 births (Colorado Department of Public Health and Environment, 2012). Denver County’s death rate in 2012 was 4,220 (Colorado Department of Public Health and Environment, 2012). This number was average compared to the previous two years as well – in 2011 there were 4,156 deaths and in 2010 there were 4,210 deaths. The number one cause of death in Denver County from 2010 – 2012 was cardiovascular disease (Colorado Department of Public Health and Environment, 2012). The majority of deaths related to population was individuals age 85+ (Colorado Department of Public Health and Environment, 2012). Denver County offers two primary basic food assistance programs. These programs are called SNAP (Supplemental Nutrition Assistance Program) and WIC (Women, Infants, and Children). For the fiscal year of 2013, Colorado had an average of 47,636,090 persons from a total of 23,052,396 households were signed up for SNAP benefits (USDA, 2014a). This number had increased by approximately 1,027,016 persons from 2012 fiscal year (USDA, 2014a). For the fiscal year of 2013, Colorado had an average of 8,662,591 persons (including women, infants, and children) were receiving supplemental nutrition from the WIC program (USDA, 2014b). This number decreased by 245,249 persons from 2012 fiscal year (USDA, 2014b). Cultural Assessment The population size and sex of the cultural group I interviewed was of twenty white women. Out of the twenty women I interviewed, ten women were between the ages of 20-29 years old and ten women were between the ages of  30-49 years old. All twenty women are currently registered nurses on the internal medicine/oncology floor at the hospital I am currently employed at. The amount of nursing experience these individuals have ranges from two years to 29 years of experience. All twenty individuals interviewed have health insurance. The attitudes toward age and aging of the twenty individuals surveyed varied with a similar goal of staying healthy to prevent the onset of diseases. The younger group interviewed felt it was important to eat healthy and exercise to promote internal health and longevity of life in general. The older group interviewed were more specific with their answers and felt it was important to maintain low stress lifestyles to promote good mental and physical health, to exercise to promote strong bones/balance, to perform mental exercises to help prevent the onset of dementia, and to regularly attend appointments. Both groups agreed that positive vs. negative attitudes directly affect physical health and one’s quality of life. When I asked both groups of their opinions regarding what age adolescents are considered adults, I received drastically different answers. The younger group felt as if ages 18-19 years old are considered adults related to society’s description of an adult, the independency promoted with high school graduation, and the onset of college. The older group felt as if ages 22-23 years old are considered adults primarily related to maturity, life experiences, and the beginning of an entry level career after completion of a college degree. Both groups felt as if college education was an expectation. All of the individuals interviewed currently have their degree in nursing with an active nursing license. Approximately one-third of those interviewed have their Bachelor’s Degree in Nursing and several of those interviewed possess recognizable specialty healthcare certifications. As an entirety, the group interviewed is healthy. Over half of those interviewed have no prior diagnoses regarding their state physical of health. The most obvious physical characteristic that both groups share is being overweight with eleven out of the twenty women interviewed currently being overweight according to their projected BMI. The entire population interviewed shared the mental challenge of overcoming the stress presented at work regarding difficult/challenging patients and all women interviewed believed they have compromised their safety while caring for a patient at one time or another in their career. When I asked this group what the usual sources of stress are, work was number one for all twenty women interviewed. The younger population interviewed stated that children/family and educational goals are some of their secondary sources of stress. The older population interviewed stated that aging/retirement and the health of other family members are their secondary sources of stress. Both groups primarily use the mountains/nature and outdoor activities, such as skiing and hiking, to cope with stress. Five of the individuals drive nearly sixty miles to work (one-way) daily, related to owning a home in the mountains to escape the â€Å"rush and chaos† of the city and helping to find a â€Å"balance in life†. Out of all twenty individuals interviewed, over 3/4 of the woman are married and/or have a significant other. When asked what their number one priority in life was, family was consistently number one. Most all other interests and goals were related to benefiting or bettering the family. Some of the answers named were continuing educational goals, buying a new home, having a baby, planning retirement, and helping their parents with activities of daily life. Of the cultural group identified, all of them share a team attitude while still exhibiting individualist perspectives unique to personal preferences and opinions. Neighborhood/Community Safety Denver is divided into about 80 different official neighborhoods within Denver County (City and County of Denver, 2011). Those 80 different neighborhoods have been divided into seven police and fire districts; including Denver International Airport with has its own district (Denver Police Department, 2014; Denver Fire Department, 2014). The average response time for the Denver Police Department varied in 2013 from 14.9 minutes to respond to urgent, emergency calls (from the time a 911 call was received to the time an officer arrived on the scene) to 16.9 minutes for an officer to respond to a non-emergency call (Maass, 2013). According to Lt. Matt Murray from the Denver Police Department, these slow response times  have been directly correlated with a lack of officers (Maass, 2013). According to Murray, the Denver Police Department can have as many as 1,426 officers and as of October 3, 2013, the Denver Police Department had only 1,350 officers (Maass, 2013). A new class of 70 recr uits are currently in training in hopes to decrease the department’s response times in 2014 (Maass, 2013). The Denver Fire Department maintains 34 different fire stations that are strategically split into seven districts (Denver Fire Department, 2014). Firefighter’s each work an average of three 24-hour shift with an average of 180 firefighter’s on-duty per shift (Denver Fire Department, 2014). The Denver Fire Department responds to a variety of calls including Fire Suppression, Rescue Operations, Hazardous Materials Response, Technical Rescue, Urban Search and Rescue, Water and Ice Rescue, High Angle Rope Rescue, Confined Space and Trench Rescue, Wildland Firefighting, and Emergency Medical Services. They also perform thousands of building inspections annually, daily training and certifications, public and community education, school fire drills, and organize other special events (Denver Fire Department, 2014). According to the Denver Fire Department 2012 Annual Report, there were a total of 101,531 alarms/calls made in 2012 that required the response of the fire department team (Maass, 2013). Out of those 101,531 calls made to the fire department, 54,350 were for medical calls, 8,103 were for auto accidents, 2,248 were for fires, and approximately 37,000 calls required other services or rescues (Maass, 2013). Denver County has a significant amount of violence, crime, and gang activity within the community. In January/February 2014 there were a total of 7,268 crimes captured by the National Incident-Based Reporting System (NIBRS) (Denver Police Department, 2014). According to this reporting system, the crimes are broken down into four categories; (1) crimes against persons, (2) crimes against property, (3) crimes against society, and (4) all other offenses (Denver Police Department, 2014). The top two offenses in Denver County per category included (1) simple assault and aggravated assault, (2) larceny and criminal mischief/damaged property, (3) drug/narcotic violations and prostitution, and (4) disorderly conduct/disturbing the peace and  criminal trespassing (Denver Police Department, 2014). These figures are slightly elevated from a total of 6,822 crimes in January/February 2013 (Denver Police Department, 2014). There is a variety of different gang activity in Denver County. In 2003, Denver police estimated that there were 14,000 gang members in Denver who were affiliated with 220 different gangs (Gang activity in Denver, 2013). The Denver Police Department has since created gang prevention programs including education, a gang hotline, outreach programs for former gang members, crime stoppers anonymous tips hotline, and the Denver Police Department Gang Bureau (Denver Police Department, 2014). Even with gang prevention involvement in the community and with these prevention programs in place, from January-September 2013 there was a total of 143 total crimes that could be directly related to gang activity (Gurman, 2013). These crimes included homicides, sexual assault, robberies, and aggravated assault (Gurman, 2013). Denver County is also populated with a high level of alcohol and drug abuse. The availability of marijuana with the recent legalization of recreational marijuana makes marijuana the most widely abused drug in Denver County (Mendelson, 2014). Alcohol, methamphetamines, heroin, cocaine, and prescription drugs are all found within the city limits of Denver as well (Mendelson, 2014). Denver County is centrally located between two interstates; I-25 and I-70. These interstates have many different entry and exit points to and from the city that provide easier access for drug trafficking and other illegal activities. Denver County has many different programs protecting its air and water quality. The Environmental Quality Division (EQD) is responsible for a variety of measures including conducting compliance inspections of air emissions, monitoring pollutant levels, issuing permits, and constructing models of air pollutant levels in the Denver area (Department of Environmental Health, 2014a). In February 2014 Colorado became the first state to regulate methane emissions from hydraulic fracking (Kroh, 2014). This new regulation will directly increase water quality and decrease smog in the Denver area. The Department of Environmental Health (DEH) is responsible for monitoring the quality of water in Denver’s lakes and  streams. The DEH collects an average of 13,000+ water samples and conducts more than 50,000 tests annually to ensure that Denver’s drinking water is clean and safe (Department of Environmental Health, 2014c). The goal is for the city of Denver to have fishable and swim mable waters in all the lakes and streams by 2020 (Department of Environmental Health, 2014c). Denver’s Departments of Environmental Health, Public Works, and Parks and Recreation are all work together to ensure that the City meets this goal (Department of Environmental Health, 2014c). Denver’s current number one pollutant is trash and litter. Urban Drainage and Flood control district alone collects approximately 100 tons of trash from the streams and rivers in Denver annually (Department of Environmental Health, 2014b). There are several health risks living within Denver County. These risks include earthquakes, hazardous materials, winter storms, and severe thunderstorms with hail, lightening, tornados, and/or flooding (Office of Emergency Management, 2014b). Hit and run injuries have become an epidemic in Denver County with an increase in fatal crashes in Denver County. Denver police reported 18,662 hit-and-run accidents, both sustaining injuries and sustaining no injuries, during 2011-2013 (Hubbard, 2014). At least one person in Denver metro area is injured every day by a hit-and-run driver and nearly three times a month a pedestrian is fatally injured by a motorist who flees the scene (Hubbard, 2014). Colorado legislators have recently increased the potential prison sentence for hit-and-run cases resulting in bodily injury and/or death. They have also formalized an alert program to inform the public on suspects, vehicles, and/or license plate numbers in an attempt to help in track down perpetrators (Hubbard, 2014). Disaster Assessment and Planning The state of Colorado and city of Denver has worked hard to organize a variety of disaster and emergency preparedness plans within the community. One source of information, READYColorado, offers a variety of data sources for the community. Their website, READYColorado.com, offers awareness and disaster preparedness for a variety of natural disasters, technological disasters, and human caused disasters. The website also contains statistics, facts, and a calendar list of current events and training exercises. It offers links for volunteer opportunities regarding community involvement and educational classes and it also lists ways to stay informed of emergencies  from such sources such as radio, television, text, live twitter feeds, and blogs. Three critical facilities in Denver County include three specific venues; Coors Field with 50K capacity, The Pepsi Center with 19K capacity, and Sports Authority at Mile High Stadium with 76K capacity (City and County of Denver, 2011). The most vulnerable populations to these disasters are the 22.3% of households with children less than 18 years of age, the approximately 23,000 individuals 65+ that live independently, and the residents in 51 long term care facilities within Denver County (City and County of Denver, 2011). The primary disaster of concern for the Denver County is winter weather. Winter weather is an expectation living in Colorado. READYColorado contains information for home and vehicle preparation, emergency communications planning, proper dress for indoors and outdoors to protect the body from hypothermia, and hypothermia/frostbite warning signs. One can also find more information at Ready.gov, Colorado Department of Transportation, NOAA watch, and the American Red Cross regarding winter weather and the risks involved. Avalanches are of great threat to the mountainous regions of Colorado but do not pose a threat within Denver County. The risk of earthquakes is low in Denver County. However if an earthquake was to occur, the city would be very susceptible to extensive damage. Residencies and some of the older buildings in Denver are not made to withstand earthquakes and would most likely suffer damage to their structures (Office of Emergency Management, 2014b). Severe thunderstorms bringing hail, lightening, and tornados pose threats to the Denver County annually. Residents of the Colorado’s Front Range area are located in the heart of â€Å"Hail Alley† which begins mid-April and lasts through mid-August. The Front Range and Denver County receives a high frequency of large hail annually, averaging three to four hailstorms a year, and costing at least 25 million dollars in insured damage for each event (READYColorado and the State of Colorado, 2014b). Lightening poses the greatest threat to areas where the mountains and plains intersect (READYColorado and the State of Colorado, 2014b). Three deaths related to  lightning strikes have known to occur in Denver since 2001 (National Weather Service, 2011). Tornados pose a threat to all areas of Colorado; however tornados to not typically get high intensity ratings within Denver County (City and County of Denver, 2011). Flying debris from high winds cause most injuries. NOAA weathe r radio, telephone alerts, and television sources provide alerts severe thunderstorms and the destructive events that they bring. Denver County also has an outdoor warning siren system consisting of 76 electro-mechanical sirens that sound when there are tornado alerts and warnings (Office of Emergency Management, 2014a). Wildfire ignition by lightning is a bigger concern rural Colorado areas compared to the city. Respiratory problems can still result from the inhalation of smoke spread by wind. Wildfires burn thousands of acres and destroy hundreds of structures annually in Colorado. These fires are generally ignited by lightening or human causes and can easily be fueled by drought conditions, insect infestations, and heat. READYColorado offers information on risk assessment, home preparation, evacuation plans, and shelter information. More information regarding wildfires can be found at Ready.gov, Ready, Set, Go!, Surviving Wildfire, The Red Cross, US Fire Administration – FEMA, and Colorado State Forest Service websites. Colorado Wildfire Risk Assessment Portal is also a useful tool in determining fire risks. Currently, Denver’s fire risk is between lowest intensity and moderate intensity risk (Colorado State Forest Service, 2014). Flooding has a big impact on Colorado and in 2013 challenged many residents in the Denver area. NOAA Weather Radio, commercial radio, television, and internet sources provide information on flood watches and warnings, including flash floods in Denver County. Flash flooding along streams such as Cherry Creek, Clear Creek, and Harvard Gulch pose the greatest threats within the Denver area. The Corps of Engineers, Colorado Department of Public Health and Environment, and the Urban Drainage and Flood Control District websites provide 2013 flood information, current projects, and resources for flooding preparation and damage control in Colorado. Health risks involved from flooding include contamination from bacteria (ie. E.coli), parasites (ie. giaria), and viruses (ie. Hepatitis A), respiratory infections from mold and other irritants, and bodily injury from swiftly moving currents, electricity hazards, and hypothermia. It is very important for all Denver County residents to be up to date with Tetanus  vaccinations. Terrorism poses a rather unpredictable threat to Denver County. Denver County has a large metropolis population and houses both government buildings and military installations, contains large sports stadiums and an international airport. It is known that failure of the Cherry Creek Dam would cause catastrophic damage to both life and property within Denver County (City and County of Denver, 2011). There have been known international and domestic terrorist groups identified in Colorado during previous years (City and County of Denver, 2011). Education regarding the â€Å"eight signs of terrorism† can be found at multiple terrorism related websites including READYColorado.com. Denver also has specialized units including Denver Police Department Mounted Patrol, S.W.A.T.(Special Weapons And Tactics) who’s primary objective deals with hostage negotiation, drug busts and counterterrorism (City and County of Denver, 2011). Hazardous material spill have an increase potential in Denver County related to the many different companies storing hazardous materials within city limits. There are approximately 400 facilities storing reportable quantities of hazardous materials on properties located throughout the county (Office of Emergency Management, 2014). Each company is regulated by law to hold emergency plans that would go into effect if an accidental release of substance was to occur. The interstates bring added risk to Denver County related to the traffic along I-25 and I-70. These two interstates pass through densely populated areas of Denver County Denver fire and police have Hazardous Materials Response teams in place that are trained to respond to such an event(s). Denver County has nearly a dozen different hospitals with a vast amount of public transportation options such as bicycle, RTD bus and light rail services, taxi cabs, car2go, and Lyft services. Denver County has excellent communications and response teams in the event of a disaster with a vast amount of online education; however this information is published mostly in the English language. With such a large population of homeless in Denver County and 18.9% of all households at or below poverty level (U.S. Census  Bureau, 2010), the internet is not a good primary option for learning. Also, approximately 28% of all households speak a language other than English (City and County of Denver, 2011). Community Diagnosis Denver County is a very strong community regarding the number of educated workforce, median household income, number of hospitals, amount of public ground transportation, the protection of air and water quality, and the number of fire and police with specialty training teams and programs operating within the community. There is a very small percentage of residents 65+ who live independently and slightly over 1/5 of all households have children less than 18 years of age. The primary language is English and the community culture has a good overall team mentality. Denver County’s birth rate double the death rate with the leading cause of death cardiovascular disease in a primary death rate existing in the population 85+ (Colorado Department of Public Health, 2012). Denver County has many open avenues regarding opportunities and readiness attitudes within community. The population of Denver County is approximately 50% male and 50% female with a median age of 33.7 years old (U.S. Census Bureau, 2010a). This provides the community with the opportunity to explore young ideas and diversity among sexes. Denver County has a large number of homeless population with approximately 1/5 of the total population at or below poverty. These numbers exceed the national average. Denver County has two specific food programs being utilized greatly; SNAP and WIC benefits. There is a high number of crime, violence, and gangs within Denver County. There is a high level of alcohol and drug abuse within the community as well. Specialized police teams and community resources/programs assist with deterring these types of activities and assist in recovery efforts for those individuals. Colorado has recently legalized recreational marijuana which could be positive in terms of tax revenue for the state and future funding of programs and resources for the community. There could also be negative consequences regarding adolescent drug use and the increase of impaired drivers on the streets; however these statistics have not yet been measured and studied. Denver County is  contains a 100% urban population. This is both a strength and weakness to the city in terms of emergency evacuation. There are three critical facilities that exist in Denver County at specific venues with a capacity between 19K and 76K (City and County of Denver, 2011). Denver County is centrally located between I-25 and I-70 which can be an opportunity for evacuation or a barrier regarding avenues for drug trafficking and other illegal activities. There is a high ratio of hit-and-run injuries and fatalities within Denver County. Colorado legislators have recently increased potential prison sentences for hit-and-run cases resulting bodily injury and/or death. They have also formalized an alert program to inform and involve the public as an attempt to help track down perpetrators. The formulation of a city-wide educational program focusing on the prevention of hit-and-run occurrences may be beneficial in reducing these numbers as well. It is important for the Denver Police Department to have quicker response times to both emergent and non-emergent calls. Hopefully with the addition of new recruits for the force who are currently in training, Denver County will see quicker response time to all calls made. This will also hopefully decrease the amount of gang-related crimes and deter community activity in general. It is evident that Denver County has a large trash and litter problem. The initiation of more trash cans and recycle containers parallel with city-wide education would be beneficial in decreasing this problem. It would also be of benefit to the community and the court systems to enact a community service program that revolved around helping clean up the neighborhoods and streets. Denver County has good disaster and emergency preparedness plans within the community; however educational resources to the public need to be explored with a variety of different materials and other languages for maximum effectiveness. The primary educational method is by internet with most of the materials written in the English language only. Nearly 1/3 of all households in Denver County speak a language other than English. References City and County of Denver. (2011, Oct). Hazard Identification and Risk Assessment. Retrieved March 8, 2014, fromhttp://www.google.com/url?sa=t&rct=j&q=&esrc=s&source =web&cd=1&ved=0CCUQFjAA&url=http%3A%2F%2Fwww.denvergov.org%2FPortals%2F428%2Fdocuments%2FDenver%2520Hazard%2520Identification%2520and%2520Risk%2520Assessment.pdf&ei=AvEtU6etF8OJogSh5oDwDw&usg=AFQjCNEEQhg_2-JDt_OVeX3pIyYSKGcx9g&bvm=bv.62922401,d.cGU Colorado Department of Public Health and Environment. (n.d.). Health Statistics: 2012. Retrieved March 10, 2014, from http://www.google.com/url?sa=t&rct=j&q=&esrc=s& source=web&cd=1&ved=0CCUQFjAA&url=http%3A%2F%2Fwww.chd.dphe.state.co .us%2FResources%2Fvs%2F2012%2FDenver.pdf&ei+I14tU9zPA-SNygGZ-IDYBw&us G=AFQjCNH_VbyYxdRvmxNekgRu-y0LhIgrzw&bvm=bv.62922401,d.aWc Colorado State Forest Service. (2014). Colorado Wildfire Risk Assessment Portal. Retrieved March 10, 2014, from http://www.coloradowildfirerisk.com/map Denver Fire Department. (2014, January 7). In Wikipedia. Retrieved March 9, 2014, from http://en.wikipedia.org/wiki/Denver_Fire_Department Denver Police Department. (2014, January 6). Reported Offenses In The City And County Of Denver By Month. Retrieved March 8, 2014, from http://www.denvergov.org/police/ PoliceDepartment/CrimeInformation/CrimeStatisticsMaps/tabid/441370/Default.aspx Denver’s Water Quality Program. (2014, February 14). Sampling Results. Retrieved March 9, 2014, from https://www.facebook.com/DenversWaterQualityProgram?sk=app_190322 544333196&app_data Department of Environmental Health. (2014a). Air Quality Program: Our Role In Protecting Air Quality. Retrieved March 9, 2014, from http://wwwdenvergov.org/environmental Health/EnvironmentalHealth/EnvironmentalQuality/EnvironmenatlAssessmentPolicy AirQuality/tabid/444649/Default.aspx Department of Environmental Health. (2014b). Water Quality Program: Trash and Litter. Retrieved March 9, 2014, from http://wwwdenvergov.org/environmentalhealth/ EnvironmentalHealth/EnvironmentalQuality/WaterQuality/tabid/444650/Default.aspx Department of Environmental Health. (2014c). Water Quality Program: Water Quality In Lakes and Streams. Retreived March 9, 2014, from https://wwwdenver.gov.org/environmental health/EnvironmentalHealth/EnvironmentalQuality/WaterQuality/tabid/444650/Default. Aspx Gang activity in Denver. (2013, August 17). In Wikipedia. Retrieved March 9, 2014, from http:// en.wikipedia.org/wiki/Gang_activity_in_Denver Gurman, Sadie. (2013, October 15). The Denver Post. Denver Police: Gang violence rises this year, involves more victims. Retrieved March 9, 2014, from http://www.denverpost.com /breakingnews/ci_24309448/denver-police-gang-violence-rises-this-year?source=rss Hubbard, Brent. (2014, Feburary 17). Rocky Mountain PBS. Hit-and-run fatal crashes rising in Colorado. Retrieved March 10, 2014, from http://www.coloradoan.com/article/201 40217/WINDSORBEACON01/302170069/Hit-run-fatal-crashes-rising-Colorado Kroh, Kiley. (2014, February 24). Climate Progress: Colorado Become The First State To Regulate Methane Emissions from Fracking. Retrieved March 9, 2014, from http:// thinkprogress.org/climate/2014/02/24/3322651/Colorado-methane-fracking/ Maass, Brian. (2013, October 3). CBS Denver. Denver Police Response Times Worsen, Complaints Rising. Retrieved March 9, 2014, from http://denver.cbslocal.com/2013/ 10/03/denver-police-response-times-worsen-complaints-rising/ Mendelson, Bruce. (2014, Feburary). National Institute on Drug Abuse. Drug Abuse Patterns and Trends in Colorado and the Denver/Boulder Metropolitan Area – Update: Jan 2014. Retrieved March 9, 2014, from http://www.drugabuse.gov/about-nida/organization/work groups-interest-groups-consortia/community-epidemiology-work-group-cewg/meeting- reports/highlights-summaries-january-2014-4 Metro Denver Homeless Initiative and National Law Center on Homelessness and Poverty. (2013, January). The Gathering Place – Homelessness and Poverty Statistics. Retrieved On March 8, 2014, from http://www.tgpdenver.org/homelessnessfaq?printable National Weather Service. (2011, June 21). Colorado and National Lightning Casualty Statistics. Retrieved March 10, 2014, from http://www.crh.noaa.gov/pub/?n=/Itg/Itg_stats_index. php Office of Emergency Management. (2014a). Alert and Warning Systems. Retrieved March 10, 2014, https://www.denvergov.org/AlertandWarning/tabid/391430/default.aspx Office of Emergency Management. (2014b). Potential Threats. Retrieved March 9, 2014, from http://www.denvergov.org/Redirect_404/tabid/391429/Default.aspx? READYColorado and the State of Colorado. (2014a). Retrieved March 10, 2014, from https:// www.readycolorado.com/ READYColorado and the State of Colorado. (2014b). Severe Weather/Thunderstorm. Retrieved March 10, 2014, from https://www.readycolorado.com/hazard/severe-weatherthunder storm READYColorado and the State of Colorado. (2014c). Tornado. Retrieved March 10, 2014, from https://www.readycolorado.com/hazard/tornado READYColorado and the State of Colorado. (2014d). Wildfire. Retrieved March 10, 2014, from https://www.readycolorado.com/hazard/wildfire

Tourism Marketing Analysis at Wrest Park Gardens The WritePass Journal

Tourism Marketing Analysis at Wrest Park Gardens Introduction Tourism Marketing Analysis at Wrest Park Gardens IntroductionTourism marketing communicationConclusionREFERENCERelated Introduction Wrest Park is one of the most important Gardens in England. The natural landscape and statues was built during the late 18th century. Wrest Park’s formal gardens provide a fascinating history of gardening styles of 150 years old and inspired by the great gardens of Versailles in England. The gardens  are overlooked by a stylish French-style 18th  century mansion and contain amazing garden buildings. Visitors looking for an unusual day out will find Wrest Park a wonderful place to explore in the company of our audio tour. The main Theme in this Wrest part is should be implements are market segmentation, targeting and positioning and marketing communications including their Internet presence to capture park atmosphere to the people and improve the continuous visitor to the park for a day. Wrest park has following the different strategy to adopt the visitor Like Event program, Demonstration about the park and all so the beauty wrest park Tourism marketing communication In the Wrest Park the important aspect is the marketing mix is a traditional way to understand marketing garden in general. The marketing practitioners consider the Mix as the toolkit of operation of marketing segmentation, target and positioning and marketing communication for the operational planning in the park. The exact role for the Wrest Park to contribute the Mix to the success of commercial organizations is very limited; the several studies confirm that the 4Ps Mix is indeed the trusted conceptual platform of practitioners dealing with tactical/operational marketing issues. The marketing mix has been defined as a mixture of controllable marketing variables that the firm uses in order to pursue the marketing mix have been adapted by many scholars and marketing professional, also within the tourism industry, in a number of forms. Firms marketing strategies use marketing mix variables in order to plan an operational marketing plan are used in the wrest park in different aspects are segmenting the group of peoples and positioning the park according to their age group, Gender. The wrest park has the competitive environment with other parks that bring the Targeting in the Tourism Market. And the tourism marketing has the customer demands and competitors ´ strategies to capture the segmentation, Positioning and targeting the people for the park and changing The Traditional marketing P’s as product, place, and promotion. In the wrest park has the multisensory tourism marketing communication has use the term inter medial marketing to the people to understand the tourism market to have the interactive with the peoples in the around areas. The Wrest Park that provides the marketing to visitors is only part of the job. And the park service marketing must also incorporate internal marketing, Segment marketing and Target marketing. The resources should be allocated to communicating the park mission and values to all members of staff to ensure they share the philosophy of service excellence and visitor satisfaction. The national is the more successful regional parks, in particular, developing longer-term relationships between the key focus for marketing. Segment marketing programmers are increasingly being used by park to diversify from their traditional audiences. They are employing audience development and product diversification, building unpaid assistant and supporters to offering loyalty incentives and demonstrating their relevance to their communities through wider cultural, social and economic initiatives. Segmentation and targeting marketing relationship often overlap the park, particularly in the public sector form collaborative partnerships or to contract out some of their ancillary services.   The park’s perspective this integrated and holistic marketing strategy approach should ensure that the park brand maintains its qualities, image and reputation; the park is best placed to achieve its mission, and above all, visitors receive a quality experience. Multiple senses in marketing through Segmentation, positioning and also target the tourism Marketing In the wrest park, are using to communicate with the public by the Marketing communication that also defined by the new media techniques as the Tourism Marketing for its procedures. With the help of tourism market communication the park association has providing the customers services and the consumer behavioral culture. The wrest park should have to fulfill the public perception of service quality and future behavioral, so the next time the peoples will have the intention to visit the park again, this bring the positioning for the tourism marketing. The wrest park have   the different process of senses to depends on age, gender, cultural background and their Behavioral experience about the nature, that the peoples expect from the wrest park to provide to visitor to the wrest park, the that shows the Targeting the visitor in the tourism segment for the Wrest Park. In the Wrest Park Market segmentation are correctly using to understanding the needs of customers expectation, and Park authorities will decide between one offer and another. Between the customers who have shared their experience with the other peoples will be similar with their criteria. The Park should able to determine the groups of customers have been comfortable with their service should fully satisfy their need and wants of the customer. The primary objective of the park segmentation should have proper procedures and they should have the analytical aim to satisfy the customers. In the Wrest Park they should creates and maintains a  product mix  that specifically that fits the needs and preferences of the parks activities. The Wrest Park should have the proper marketing procedures that can be divided into segments that relate the contemporary and traditional. The Park should choose to target the entire customer expectation service and pricing strategy that should accepted by all the customers and also the Tourism visitor to the park. And the Park should have the target market segment for providing the service to the tourism peoples that gives the entire market popularity between the efficient tools for the park should have the promotion between the income and gaining the benefits to the wrest park authorities. The wrest park haves the greater market share between locals peoples and tourism peoples from other countries that gives the segmentation that the Wrest park has carefully directing the marketing plan that reaches to the right people and   the right opportunities   that park has to capture park visitor. The Park authorities should have the well planned resources that they can concentrated on their service and package that are offers the customers to visit again and again to the park. In the Wrest park there are marking the restoration of new facilities for the visitor in the formal gardens. The gardens have been completely lost or simplified to make them easier to maintain for the workers and also captu ring the marketing between the tourist visitors. And the park has Targeting the tourist visitor by providing the facilities like a new cafe, new shop and plant centre and a new play area for both young  and older children. There will also be space to hold events and a new events programme is created there to targeting the different segment of Gender, Age and Size of the family and looking the Geography factor to attract the visitor for the park. In the park they are marketing the facilities to the new visitor for the Wrest park by showing the rooms will open and the   house  with new exhibitions telling the story of the de Grey family who lived at Wrest Park and how they created the gardens. Historical images are showing to Visitor and the rooms are well furnished and creating good atmosphere for the visitor that bring the Marketing about their product, quality and service to the tourism visitor. The Wrest Park has also opening the Countesss Sitting Room and this will be the only furnished room in the mansion. Visitors will be able to enjoy the view through to the conservatory and the walled garden just as the Henrietta, Countess de Grey did. Outside, the garden buildings will also have interpretation and a new guidebook, family trail and audio guides are being created. There will also be a selection of activity backpacks for children to borrow with all sorts of games and activities to help them explore and learn about Wrest Park. Conclusion Thus the Wrest Park has the appropriate and effective segmentation, Targeting and positioning the marketing activities are likely to be mediocre at best. The tourism sector has traditionally lagged behind the Park in utilizing the concept of segmentation in marketing decision making, there is evidence to suggest that increasingly better market selection in the Wrest Park on the basis of resource allocations decisions are made for developing the Park strategic level according to current trends. The Wrest Park has too many destinations, attractions and tourism organizations, that they are using well, but outdated and unsophisticated segmentation bases to define their markets. The Park has clearly have an improvement on the traditional, simplistic segmentation bases and can provide more refined visitor profiles in the fact they were initially designed for servicing the visitor, that means   they are doing their   yield with multi-dimensional benefits of the tourism and Leisure values . Ultimately are decisions are taken in the park to segmenting the visitor market and they have eligible to employ will be dependent upon the scope of the destination’s market planning needs and resources and expertise. The Wrest Park should remember about the tourism to understanding and they should have the distinct and homogenous needs of different visitor that they based on their motivations and attitudes that will allow the destination or attraction to the visitor in the Wrest par ks. The Wrest Park has most successful tourist destinations have undertaken a detailed segmentation, Targeting and positioning the analysis about the tourism marketing. The Park have the targeted those segments that closely matched their strengths before designing a value-added composite visitor experience the all aspects have been extended with marketing mix are integrated   with the needs of the selected target segments of the Park visitors. REFERENCE 1. Armstrong, G. Kotler, P. (1999). Marketing and Introduction.  Ã‚  Ã‚  Ã‚  Ã‚   Prentice Hall. 2. Baker, J., Grewal, D. and Parasuraman, A. (1994). The Influence of Store Environment on Quality Inferences and Store Image. Journal of the Academy of Marketing Science, Vol. 3.Bitner, M. J. (1992), Services capes: The Impact of Physical Surroundings on Customers and Employees, Journal of Marketing, Vol. 56, p. 57-71. 4. Bosmans, A. (2006). Scents and sensibility: When do (in) congruent ambient scents influence product evaluations? Journal of Marketing, Vol. 70(3): 32-43. 5. Coviello. N.E. et al. (2000). Investigation of marketing practice by firm size, Journal of Business Venturing, Vol. 15: 523-545 6. Davies, B. Ward, P. 2002. Managing Retail Consumption. Wiley : London EURO Rscg –tutkimus (2004). Viestinnn ilmià ¶t Grà ¶nroos, C. (1994). 7. Shift in Marketing†, Management Decision 32/2, MCB University Press Grà ¶nroos, C. (2000). 8. Hirsch, A.R. (1995). Effects of Ambient Odors on Slot Machine Usage in a Las Vegas Casino, Psychology and Marketing, Vol. 12 (7): 585-94. 9. Hoffman, K.D. and Turley, L.W. (2002). Atmospherics, service encounters and consumer decisions making. Vol. 10, Nr. 3, p. 33-46. 10. Kauppalehti. (2007) Matkamyynti menee nettiin, 14th May, 2007.Keillor, B.D., Hule, G., Tomas, M. and Kandemir, D. (2003). A study of the Service Encounter in Eight Countries, Journal of International Marketing, Vol. 12, Nr. 1: 9-35. 11. Kennedy, M. (2008). Brand Strategy. London: Jun 9, 2008:34 Kotler, P. (1984). Marketing Management: Investigation, Planning, and organize, Prentice-Hall 12. Kuutti, H. (2006). Uusi mediasanasto. Jyvskyl: Atena kustannus Oy. 13. Lindstrom, M. Kotler, P. (2005). Brand senses build powerful brands through touch, Taste, smell, sight, and sound. New York: 14. Lindstrom, M. 2005. Brand Sense, Build Powerful Brands through Touch, Taste, Smell, Sight and Sound. Free Press. 15. Lindstrom, M. 2009. Buyology: Truth and Lies about Why We Buy. Arrow Books Ltd.

Socrates, the Midwife of Souls essays

Socrates, the Midwife of Souls essays Socrates, the great Greek philosopher, was a man of the people. His father was an artisan, one of the stone masons who squared, fixed and polished the blocks of which the Parthenon was built. Socrates took up the chisel of his father, the stone mason. He felt himself to be a born artisan, but he was more attracted to fashioning a different sort of material, the human soul, with the same certainty, knowledge and workmanly conscientiousness he applied to his stone work. He felt the artisan bound to his trade by strict and delicate rules, was most capable of understanding the human soul. He wanted to invent a technique for producing noble characters. His mother, who was a midwife, provided another foundation for Socrates life vision. He would deliver souls of the truth they bore within themselves. He would become a midwife for souls. Socrates was known for being very strange, almost extravagant in his behavior. However, he was also a man of great common sense and strict logic. Fat, with bulging eyes, snub nose, broad nostrils, and a wide mouth, he was considered the ugliest man in Athens. Since he held the body in such low esteem, he rarely took a bath. But, as his friends knew, he was "all glorious within," "the most upright man of that day". His self-control and powers of endurance were exemplary; "he had so schooled himself to moderation that his scanty means satisfied all his wants." And he came to be considered one of the greatest philosophers of all time. Socrates believed our most important task, in fact, the very meaning of our lives, was the care of ones soul. He believed the soul was our true self, our very essence, and our bodies the mere instrument utilized in dealing with the physical world. Socrates seemed confidant that human beings survive physical death, therefore possessing an immortal soul. Socrates' view of the soul stands in sharp contrast with the Homeric and...

Situational planning stradegy Essay Example | Topics and Well Written Essays - 750 words

Situational planning stradegy - Essay Example Despite these strengths the recent internal audit has unveiled some challenges and threats faced by the center. Under these circumstances, the first dilemma required to be answered is it worth revisiting the Community South Medical Center strategic plan or it will be prudent to follow the plan devised three years ago along with a yearly assessment. The recent shifts in patient care mix and shifting of good paying business from the locality to the other urban areas are two major factors that can affect the present positive trends in near future. Moreover, the overall aging trend of the population is a major concern which should be addressed rationally, especially in case of a for-profit organization of the center. Medicare and managed care have already shown a downward trend in previous three years and the shift of major businesses from the locality may even worsen the situation in the upcoming years and the center may witness a fall of employer sponsored health insurance. A change in strategic direction is therefore, deemed imperative to address the threats and capture the new opportunities. The strategic direction of Community South Medical Center is required to incorporate the changes that can ensure a sustainable profit graph in the coming years. The community analyst and future trend analyst are two major leadership positions in my strategic management team. These two can provided a better insight in to the state of affairs that the Community South Medical Center is facing and can provide useful input for setting the future direction of the center. The community analyst will specifically look for the shifts in healthcare mix and other communal trends like dominant aging trend of population and will provided a consolidated reported on the future impact of communal changes and a relative policy change that is required to be react these changes in a befitting manner. Future

The long-term effects of unemployment on a person Essay

The long-term effects of unemployment on a person - Essay Example On the other hand, unemployment will increase depression and anxiety, decrease self esteem and cause detrimental health consequences. This situation worsens when efforts to secure employment continuously end in failure over a prolonged period of time (Motoko 9). This paper will discuss the causes, long term effects on individuals and possible solutions to unemployment. Causes of Unemployment Unemployment may be occasioned by several factors in different forms. They include rising costs of operating business, mismatch of skills and required types of jobs available in a region, and rapid growth of technology (Ruhm 618). In the example of rising costs of operations, the automobile industry is undergoing difficulties due to the rising prices of oil and oil products. The high prices of oil are eating into company profits, forcing investors in the industry to cut down on wage and salary budgets, hence reducing the number of employees (Ruhm 619). When there is a variance of skills and the j obs available in the same area, most citizens are rendered unsuitable for employment because they do not match the fundamental requirements. Furthermore, with rapid advances in technology, employees need to be more efficient than they were before. This calls for more advanced training that requires extra funding, which may be unavailable to uninformed citizens (Motoko 51). Another cause may be the fact that there are individuals available for the jobs, but they usually find themselves in the hardships of transitions between jobs either because they have not identified a job that interests them or they are not suitably qualified (Motoko 51). Effects of Unemployment Unemployment has negative effects on an individual’s personality, social life, physical and emotional health (Ruhm 618). Among the most significant long term psychological effects are stress, depression and suicidal tendencies. Stress is a complex result because most other effects end up in different types of stress . Studies have shown that persons who lost employment spent more time on visits to health centers, used more medication and spent more days on sick rest than those who were actively employed (Ruhm 622). Unemployment is a stressful occurrence that has potential to affect mortality and morbidity in national health trends, death trends or individual persons’ changes in specified times. Stress Unemployed people are not able to earn money and fit productively into society (Boyce, Wood & Brown 531). Stress is a key effect of unemployment, and its levels are directly proportional to the duration an individual has been out of employment. Money, success and social status, makes an individual confident, and a well paying job is synonymous with these aspects. Unemployment reduces peoples’ satisfaction levels with their careers and finances (Motoko 51). When a job is lost, an individual loses confidence and self esteem, which grows into stress as time advances. High levels of stre ss are known to impact physical effects on the human body and most unemployed people are known to ignore self care practices leading to a degrading level of health (Ruhm 624). Unable to Fulfill Financial Obligations With the inability to earn substantial, regular income, most unemployed people soon exhaust their savings (Motoko 84). Long term commitments entered into while still with the security of employment, such as mortgage